![]() Steve Ballmer loved to repeat how developers are important for his company. So, what was the situation of the Windows Phone’s ecosystem? Tons of free software let creators of Android make it very popular. They are the reasons why iPhone had become so engaging device. Developers, developers, developers… where are the apps?Īpps are the last stand. Microsoft had almost fixed this issue with Windows 10, but now it is too late. This is one of the two core reasons why Windows Phone failed. They want the familiar ones done differently. ![]() The truth is that people do not want completely new things. It did not matter if it had good usability. It looked like Microsoft insisted just on making something different than their competitors, but forgot about the right research. It was not so much simpler or convenient. While Metro UI was a fresh approach, but it did not solve any problem. Users were familiar with quite similar GUIs of iOS and Android (this was a time, where a lot of Android apps looked like copies of these from iPhone) and there was no rational reason to start learning something different. I think that people would accept the lack of chrome in that time, but they could not accept to learn all interactions with the UI from the beginning. ![]() It was not familiar, you had to learn how to use it. Windows Phone devices design was quite attractive, but when you had to start to interact with the UI, you felt confused. However, users were not ready for this kind of Graphical Interface. Now, almost all of principles introduced by Metro are applied for Google’s and Apple’s creations. iOS was considered as very attractive with its pixel perfect skeuomorphic approach. When it appeared Android was experimenting with its visual elements and various inconsistent UI styles done by device manufacturers. We call it Metro because it’s modern and clean.įrom Today’s perspective, Metro UI was a trendsetter. Metro is our code name for our design language. Fresh, minimalistic, content focused, let’s remind the core principles of Metro: It was inspired by Swiss Design principles. However, the final version of the Metro UI was presented a few years later. The ancestors of the “tiled UI” were already presented in products like Media Center and Zune (Microsoft’s competitor of iPod). The history of this UI style is quite long. Metro (later Modern) UI was a visual framework that was a chance for Microsoft to become a serious player in the Smartphone’s OS Industry. However, there was still hope to challenge them. iOS and Android were quite fresh, but have already dominated the mobile market. I remember very well the first Windows Phone devices. They all have died without fame, but they were forerunners of the new. With Xbox Live integration, support for Hotmail, Outlook and Internet Explorer, Microsoft hopes that consumers will recognise its brand names and continue to use them on its new mobile devices.Vincent Van Gogh, Claude Monet, Paul Gauguin and Windows Phone have more in common than we may think. Microsoft’s new Windows Phone 7 operating system is Microsoft’s attempt at creating a more consumer friendly mobile experience, coming away from its previous business-centric OS. It is expected that the New York event won’t be an event to showcase each of Microsoft’s launch partners’ new Windows Phone 7 powered smartphones, although it is expected that manufacturers including LG, Asus, HTC and Samsung will be displaying some of their devices with the intention of releasing them later in October. New York City will serve as the location for another product launch in October, on the 11th of that month Microsoft are in town and Windows Phone 7 will be getting its first formal outing, in what is thought to be its formal launch event.ĬNET confirmed the details, which will not primarily serve as a Windows Phone launch but rather an “open house” that will serve as a more casual, consumer focused event.
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